Today's Young Generation: The Really Hip Socially Responsible Hipster Entrepreneurial Generation: "Generation Sell" and Small Business Enterprise as the Ideal Social Form

Back to the basics?

What is the "really hip" Entrepreneurial Generation?

William Deresiewicz at the New York Times Sunday Review
has a sparkling analysis at Generation Sell

in which he discusses today's young generation and its character
as being marked by "social entrepreneurship"
-- the preferred way to make money responsibly via small businesses.

update:

Capitalism and social conscience combined?
Social capitalism?
Sociocapitalism?